Watch out for the Korean wave! The catchy beats, colorful soap operas and gripping dramas are invading countries around the world with a massive force, and they are here to stay. Carried forward by the internet and social media, the Korean wave has become a global phenomenon — no one is safe. Why South Korea, you might ask? The country is known for taking hard work and discipline to the next level.
K-pop group Blackpink was the first ever Korean female group to grace the stage of Coachella. Boyband BTS emerged as the most streamed group on Spotify in It was the first YouTube video to hit the billion-views mark in Hallyu or Korean Wave is a term coined to describe the increased popularity in South Korean culture globally. How is it disrupting the digital landscape? When OTT giant Netflix recognised the growing demand for Korean content, it started producing K-dramas and variety shows. For popular K-drama site Dramafever owned by Warner Bros.
Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture
It is a collective term used to refer to the phenomenal growth of Korean culture and popular culture encompassing everything from music, movies, drama to online games and Korean cuisine just to name a few. Soft power is a popular term coined in by Harvard political scientist Joseph Nye. It refers to the intangible power a country wields through its image, rather than through hard force. Hard force refers to military power or economic power. A unique image of cool.